The ABBC Foundation team is pleased to announce our partnership with Lunar Digital Assets (LDA), a Blockchain-specialized marketing and public relations firm. As they mentioned in their announcement, the company will work with ABBC on “representing ABBC Coin’s true potential in disrupting not only the Blockchain industry, but the eCommerce industry as well.”
ABBC’s upper management had recently been busy dealing with the lawsuit, but now, the lawsuit ended with both parties happy. While it was in progress, the entire ABBC team was focusing mainly on assisting users daily through our support channels, managing and fixing user-specific issues with the ABBC IT teams who are also consistently working on the development side.
With a mindset of improvement, ABBC management decided that it’s time to overhaul the marketing and community management for ABBC Coin. For this ABBC Foundation has taken the following steps:
Partnership with Lunar Digital Assets
Lunar Digital Assets is a very established name in the crypto industry. They are frontrunners when it comes to all-things crypto. They believe in the Blockchain industry and in what it holds for the future. The ABBC team welcomes their support and their efforts into building the marketing aspect of the brand, and we are looking forward to our collaborative efforts with their very capable and experienced team.
We urge our followers to read the article published by Lunar Digital Assets to learn more about how Lunar Marketing will assist ABBC Foundation in rebuilding community trust and fighting back against unwarranted FUD. They have given a very reliable and accurate depiction of the current status of our brand.
Development of Internal Marketing Team
Aside from partnering with Lunar Digital Assets, ABBC Foundation also increased marketing efforts through the development of an internal marketing team. The managers just recently completed the on-boarding of experienced marketing personnel to complete the marketing team. The company hired more staff and revamped the structure of the marketing team separating the marketing team into six different departments — Digital Marketing, Content Writing, Email Support, Design Team, Charity and Translators. The company completed the hiring of capable individuals to lead and work as members of each department, and we will still find more to join our teams.
Mr. Suresh Kannan, Marketing Manager of ABBC Foundation commented:
Despite the negativity we received, we kept our heads down and worked hard on supporting our users with their specific issues through our official channels. Now, it’s time to do more. With our newly-formed internal marketing team working alongside Lunar Digital Assets, we will improve our brand’s reach and aim to properly represent who we are and what we are doing for the Blockchain community.